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Activations

Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff

RacketOne Insights on 29 September 2025
In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first...
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Industry Trends

Tennis leads in female TV viewership across all major British sports

RacketOne Insights on 25 September 2025
Sky Sports has identified tennis as the main driver of its growing female audience, The Guardian...
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Jannik SinnerGame Insights

Gill Gross argues Sinner’s progress hinges on adding variety without losing identity

RacketOne Insights on 21 September 2025
A tennis analyst commented on Jannik Sinner’s recent remarks about making his game more...
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Industry Trends

WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

RacketOne Insights on 18 September 2025
Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast exclusively...
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Game Insights

The turning point: how Alcaraz transformed his serve at the US Open

RacketOne Insights on 15 September 2025
Over the past two seasons, Carlos Alcaraz has established himself as a player capable of winning...
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Industry Trends

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

RacketOne Insights on 11 September 2025
According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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