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Game Insights

The turning point: how Alcaraz transformed his serve at the US Open

Racket One on 15 September 2025
Over the past two seasons, Carlos Alcaraz has established himself as a player capable of winning...
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Industry Trends

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

Racket One on 11 September 2025
According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner...
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Game Insights

Sabalenka and the Grand Slams in 2025: consistency without ease

Alena Soika on 10 September 2025
From Melbourne to New York, a bird’s-eye view of the reigning force in women’s tennis reveals...
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Industry Trends

Sinner lost the final, but won the spotlight. How fans searched the US Open

Pavel Petko on 8 September 2025
We looked at data from September 1–7 in Google Trends to see how global audiences searched for...
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News

Sabalenka climbs to No. 1 in career prize money among active WTA players

Racket One on 7 September 2025
Until recently, she trailed Iga Swiatek, who had long led the list of active players by total...
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Industry Trends

Trump at the US Open: a historic visit, or an awkward twist?

Racket One on 6 September 2025
When Donald Trump takes his seat at Arthur Ashe Stadium on Sunday, it won’t just be another VIP...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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