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Francesco Passaro during a practice session. Photo credit: OctagonNews

Passaro reaches US Open main draw for the first time – a chance to get back on track

Racket One on 23 August 2025
Italian tennis player Francesco Passaro, who recently gave an exclusive interview to Racket One,...
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News

Federer becomes a billionaire on the Forbes list, but not thanks to prize money

Racket One on 23 August 2025
American magazine Forbes has placed Roger Federer on its list of billionaires, estimating his...
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Map of China with tennis ball markers symbolizing the new tennis development plan and grassroots programIndustry Trends

China’s tennis plan changes the game. Why the global sports world should care

Racket One on 21 August 2025
Instead of another policy memo, Beijing has unveiled a blueprint that blends politics, sport and...
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News

ATP and TikTok launch Tennis Creator Network to reach younger fans

Racket One on 21 August 2025
A new global partnership with TikTok is set to help the ATP connect with Gen Z and millennial...
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Game Insights

How Sinner’s illness in Cincinnati fuels criticism of ATP

Pavel Petko on 19 August 2025
The Cincinnati final, meant to be one of August’s headline events, ended almost before it...
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Game Insights

Why Masters finals are now more often moving away from Sundays

Racket One on 18 August 2025
The Cincinnati Open is set to finish on a Monday for the second year in a row. For fans it may...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights tracks sponsorship activity and brand partnerships across professional tennis.

    Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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