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ATP makes tennis analytics available to the whole tourGame Insights

Not just for the elite: ATP makes tennis analytics available to the whole tour

RacketOne Insights on 27 August 2025
Tennis IQ opens access to advanced stats and video analysis for around 2,000 ATP and Challenger...
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Game Insights

Petra Kvitova left with dignity, but without the industry’s applause

Pavel Petko on 26 August 2025
The Czech player, who turned 35 this year, announced her retirement after a first-round defeat...
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Game Insights

Alexandra Eala – the new hope of Philippine tennis. Could this spark a boom?

RacketOne Insights on 25 August 2025
The 20-year-old Alexandra Eala’s victory at the US Open was a historic breakthrough – not only...
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Courts & Clubs

All-Love Racquet Club turns a Harlem street into a tennis festival

RacketOne Insights on 24 August 2025
This case from New York shows how a local collective can attract attention and sponsors without...
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Francesco Passaro during a practice session. Photo credit: OctagonNews

Passaro reaches US Open main draw for the first time – a chance to get back on track

RacketOne Insights on 23 August 2025
Italian tennis player Francesco Passaro, who recently gave an exclusive interview to Racket One,...
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News

Federer becomes a billionaire on the Forbes list, but not thanks to prize money

RacketOne Insights on 23 August 2025
American magazine Forbes has placed Roger Federer on its list of billionaires, estimating his...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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