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What makes Terence Atmane unique in the ATP TourGame Insights

A new hope for French tennis: what makes Térence Atmane unique in the ATP Tour

RacketOne Insights on 15 August 2025
At 23 years old, Térence Atmane made a strong statement in Cincinnati, coming through qualifying...
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News

ATP players receive record $18.3 million from Masters profit sharing

RacketOne Insights on 14 August 2025
In 2024, tennis players earned a record sum through profit sharing — a system in which...
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Game Insights

Why has the serve-and-volley style disappeared from modern tennis?

RacketOne Insights on 14 August 2025
Just a couple of decades ago, the serve followed by a lightning rush to the net was a fearsome...
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Venus Williams, recently focused on business, now returns to tennis.News

Venus Williams returns to US Open as broadcasters anticipate ratings boost

RacketOne Insights on 14 August 2025
Seven-time Grand Slam champion Venus Williams will make a surprise return to the US Open this...
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Game Insights

“We push each other forward”. Francesco Passaro on the key to Italy’s tennis rise

Alena Soika on 7 August 2025
From clay courts in Perugia to ATP–level wins and a Top 100 debut, the 24–year–old Italian...
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Wimbledon’s Centre Court undergoing full renovationCourts & Clubs

Wimbledon starts renovation: why the tennis courts lose their grass every year

Marina Oglobla on 6 August 2025
Just one day after the final, Wimbledon has started its annual large-scale renovation of the...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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