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Map of China with tennis ball markers symbolizing the new tennis development plan and grassroots programIndustry Trends

China’s tennis plan changes the game. Why the global sports world should care

RacketOne Insights on 21 August 2025
Instead of another policy memo, Beijing has unveiled a blueprint that blends politics, sport and...
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News

ATP and TikTok launch Tennis Creator Network to reach younger fans

RacketOne Insights on 21 August 2025
A new global partnership with TikTok is set to help the ATP connect with Gen Z and millennial...
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Game Insights

How Sinner’s illness in Cincinnati fuels criticism of ATP

Pavel Petko on 19 August 2025
The Cincinnati final, meant to be one of August’s headline events, ended almost before it...
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Game Insights

Why Masters finals are now more often moving away from Sundays

RacketOne Insights on 18 August 2025
The Cincinnati Open is set to finish on a Monday for the second year in a row. For fans it may...
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Game Insights

Saved break points matter. One detail sets Sabalenka and Rybakina apart in the Top 10

Pavel Petko on 16 August 2025
A quick dive into one key statistic that helps us look at the World No. 1’s loss to Elena...
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News

Total prize money for WTA 125 tournaments set to hit record $6 million in 2025

RacketOne Insights on 15 August 2025
According to the Women’s Tennis Association, this will give both rising and established players...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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