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Game Insights

Deeper into the rankings. Which countries shape the global tennis Top 100

Racket One on 4 September 2025
A closer look at the ATP and WTA Top 100 by country gives us not just numbers, but a sense of...
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Top 5 tennis players on TikTok. Why Jannik Sinner is left behindIndustry Trends

Top 5 tennis players on TikTok. Why Jannik Sinner is left behind

Marina Oglobla on 30 August 2025
TikTok has become an arena for attention, and tennis cannot afford to stand aside – even if many...
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ATP makes tennis analytics available to the whole tourGame Insights

Not just for the elite: ATP makes tennis analytics available to the whole tour

Racket One on 27 August 2025
Tennis IQ opens access to advanced stats and video analysis for around 2,000 ATP and Challenger...
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Game Insights

Petra Kvitova left with dignity, but without the industry’s applause

Pavel Petko on 26 August 2025
The Czech player, who turned 35 this year, announced her retirement after a first-round defeat...
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Game Insights

Alexandra Eala – the new hope of Philippine tennis. Could this spark a boom?

Racket One on 25 August 2025
The 20-year-old Alexandra Eala’s victory at the US Open was a historic breakthrough – not only...
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Courts & Clubs

All-Love Racquet Club turns a Harlem street into a tennis festival

Racket One on 24 August 2025
This case from New York shows how a local collective can attract attention and sponsors without...
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Francesco Passaro during a practice session. Photo credit: OctagonNews

Passaro reaches US Open main draw for the first time – a chance to get back on track

Racket One on 23 August 2025
Italian tennis player Francesco Passaro, who recently gave an exclusive interview to Racket One,...
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News

Federer becomes a billionaire on the Forbes list, but not thanks to prize money

Racket One on 23 August 2025
American magazine Forbes has placed Roger Federer on its list of billionaires, estimating his...
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Map of China with tennis ball markers symbolizing the new tennis development plan and grassroots programIndustry Trends

China’s tennis plan changes the game. Why the global sports world should care

Racket One on 21 August 2025
Instead of another policy memo, Beijing has unveiled a blueprint that blends politics, sport and...
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News

ATP and TikTok launch Tennis Creator Network to reach younger fans

Racket One on 21 August 2025
A new global partnership with TikTok is set to help the ATP connect with Gen Z and millennial...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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