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Activations

Australian Open and Bupa: a sponsorship bridging healthcare and tennis

Racket One on 30 October 2025
The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis...
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Tea Kovacevic plays a forehand during a clay-court match, wearing a Nike outfit and visor, using a Yonex racket.News

Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16

Racket One on 27 October 2025
The 15-year-old claimed this prestigious trophy in her age group for the second year in a row,...
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News

Challenger Tour prize money to reach record $32.4 million in 2026

Racket One on 25 October 2025
This is another step to boost earnings for tennis players outside the top 100 and strengthen the...
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Courts & Clubs

Club president: “Padel hasn’t taken players from tennis – it added a second hobby”

Marina Oglobla on 15 October 2025
The head of Estonia’s Tennise- ja Padeliklubi Fellin, Ott Ahonen explains why adding padel...
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Game Insights

Who is Valentin Vacherot? From obscurity to a Shanghai Masters champion

Alena Soika on 9 October 2025
The 26-year-old from Monaco had long been considered a tour outsider, sitting at No. 204 in the...
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ITIA introduces financial and legal support for tennis players under investigationNews

ITIA introduces financial and legal support for tennis players under investigation

Racket One on 8 October 2025
The International Tennis Integrity Agency has launched a new support programme for players and...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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