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Activations

Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff

Racket One on 29 September 2025
In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first...
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Industry Trends

Tennis leads in female TV viewership across all major British sports

Racket One on 25 September 2025
Sky Sports has identified tennis as the main driver of its growing female audience, The Guardian...
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Jannik SinnerGame Insights

Gill Gross argues Sinner’s progress hinges on adding variety without losing identity

Racket One on 21 September 2025
A tennis analyst commented on Jannik Sinner’s recent remarks about making his game more...
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Industry Trends

WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

Racket One on 18 September 2025
Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast exclusively...
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Game Insights

The turning point: how Alcaraz transformed his serve at the US Open

Racket One on 15 September 2025
Over the past two seasons, Carlos Alcaraz has established himself as a player capable of winning...
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Industry Trends

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

Racket One on 11 September 2025
According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner...
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Game Insights

Sabalenka and the Grand Slams in 2025: consistency without ease

Alena Soika on 10 September 2025
From Melbourne to New York, a bird’s-eye view of the reigning force in women’s tennis reveals...
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Industry Trends

Sinner lost the final, but won the spotlight. How fans searched the US Open

Pavel Petko on 8 September 2025
We looked at data from September 1–7 in Google Trends to see how global audiences searched for...
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News

Sabalenka climbs to No. 1 in career prize money among active WTA players

Racket One on 7 September 2025
Until recently, she trailed Iga Swiatek, who had long led the list of active players by total...
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Industry Trends

Trump at the US Open: a historic visit, or an awkward twist?

Racket One on 6 September 2025
When Donald Trump takes his seat at Arthur Ashe Stadium on Sunday, it won’t just be another VIP...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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