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Game Insights

It is not just about Jannik Sinner. Italian tennis is enjoying a true golden age

RacketOne Insights on 26 May 2025
Italy is witnessing a broader wave of talent moving up the ATP rankings. Jannik Sinner, now...
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Activations

How OnlyFans is testing the limits of modern tennis sponsorship

Alena Soika on 22 May 2025
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed...
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Industry Trends

Rome turns record profits into school courts and club loans

RacketOne Insights on 20 May 2025
The 2025 edition of the Rome Masters broke records: 393,051 tickets sold, €35.3 million in total...
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Game Insights

Top 4 tennis websites for detailed player and match statistics

Alena Soika on 15 May 2025
Free, open-access tools helping tennis professionals and analysts go beyond the scoreline....
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Activations

Why Stella Artois invests in tennis, where no one drinks beer

Pavel Petko on 9 May 2025
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising...
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Sponsors

WTA Ventures appoints Wasserman to drive global partnerships

RacketOne Insights on 29 April 2025
WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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