Why Stella Artois invests in tennis, where no one drinks beer

Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising...

WTA Ventures appoints Wasserman to drive global partnerships

WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as...

Crypto firms deepen tennis ties: ATP Tour signs deal with Bitpanda

The ATP Tour has announced a multi-year agreement with Austrian fintech unicorn Bitpanda,...

USA vs. China: is the tennis market facing a racket shortage?

Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still...

Head claims market leadership in European tennis racket sales

Head, the sports equipment manufacturer headquartered in Austria, has declared itself the...

WTA reviews 2024 global audience: viewership exceeds 1.1 billion

The WTA, citing data from the analytics company YouGov, has reported a record increase in its...