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Industry Trends

Women are once again left out of prime time at Roland Garros

Racket One on 2 June 2025
Since June 2023, not a single women’s singles match has featured in the evening slot on Court...
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Courts & Clubs

From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania

Marina Oglobla on 30 May 2025
After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build his own...
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Game Insights

It is not just about Jannik Sinner. Italian tennis is enjoying a true golden age

Racket One on 26 May 2025
Italy is witnessing a broader wave of talent moving up the ATP rankings. Jannik Sinner, now...
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Activations

How OnlyFans is testing the limits of modern tennis sponsorship

Alena Soika on 22 May 2025
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed...
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Industry Trends

Rome turns record profits into school courts and club loans

Racket One on 20 May 2025
The 2025 edition of the Rome Masters broke records: 393,051 tickets sold, €35.3 million in total...
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Game Insights

Top 4 tennis websites for detailed player and match statistics

Alena Soika on 15 May 2025
Free, open-access tools helping tennis professionals and analysts go beyond the scoreline....
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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