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Corentin Moutet at the Australian Open 2020Game Insights

Corentin Moutet: street-school tennis with a French rap edge

Marina Oglobla on 31 July 2025
In an era when tennis is becoming increasingly standardized and players’ behavior meticulously...
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Croatia, Umag. Tennis stadiumIndustry Trends

What a modest tournament in Croatia did to keep fans engaged from the stands

Marina Oglobla on 25 July 2025
Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans...
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News

Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer

RacketOne Insights on 24 July 2025
At the ATP 500 event in Washington, Learner Tien continued his breakout season with a statement...
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Activations

Gucci in tennis: a distinctive style statement beyond competition

Yana Borisova on 23 July 2025
While sportswear often emphasizes performance and ambition, Gucci offers a different...
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News

Boisson strengthens her position as the new face of French women’s tennis

RacketOne Insights on 21 July 2025
The player who surprised everyone at Roland-Garros has now won her first WTA title at the...
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Game Insights

Swiatek’s grass breakthrough wasn’t just about winning Wimbledon

Alena Soika on 15 July 2025
In recent years, the women's draw at Wimbledon has felt like a tournament of surprise champions:...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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