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Game Insights

Holger Rune’s coaching carousel: where is this race headed?

Alena Soika on 23 March 2025
After a controversial VAR decision in Miami that led to Rune’s defeat and an abrupt exit, it’s...
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News

Djokovic-led players sue ATP, WTA, and ITF – what’s happening?

Racket One on 21 March 2025
The Professional Tennis Players Association (PTPA), which has increasingly been making waves in...
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Industry Trends

Miami Open becomes first tennis tournament to feature padel

Racket One on 20 March 2025
Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part...
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Game Insights

Griekspoor’s breakout at Indian Wells: from setbacks to success

Racket One on 17 March 2025
Dutch tennis player Tallon Griekspoor has been one of the surprises of the Indian Wells 2025...
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Courts & Clubs

LTA awards grant to expand Tennis for all program in London

Racket One on 13 March 2025
More women in South Islington will have the opportunity to play tennis. The British LTA...
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Industry Trends

ATP attracts young viewers by partnering with Overtime — why it has potential

Marina Oglobla on 11 March 2025
At the end of February, ATP announced a partnership with Overtime, a company that creates...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights tracks sponsorship activity and brand partnerships across professional tennis.

    Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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