Tecnifibre unites Świątek and Medvedev in padel — breaks digital records

The French tennis equipment brand recently released its most successful digital campaign to date...

Drop shots are more common — but are they a winning advantage?

In recent years, the drop shot has surged in popularity — largely thanks to Carlos Alcaraz. It’s...

Viewership records set by Roland-Garros in France and Spain

The epic clash between Carlos Alcaraz and Jannik Sinner captivated fans and drew a staggering...

New era confirmed as Alcaraz wins five-set Roland-Garros thriller in Paris

The Alcaraz–Sinner final was expected to be a battle — and it exceeded expectations, quickly...

How La Roche-Posay turned tennis into a platform for beauty marketing

La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun...

Dutch tennis unites to seek single sponsor for TV, tournaments, and grassroots

Four major players in Dutch tennis — the national federation (KNLTB), broadcaster Ziggo Sport,...