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Full stands at Hard Rock Stadium show why sponsors are drawn to the Miami OpenIndustry Trends

Miami Open 2025 attracts a record-breaking number of sponsors

Racket One on 4 March 2025
One of the most prestigious tournaments outside the Grand Slam series has announced an increase...
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Game Insights

The limits of serve bots: can one tennis skill make a champion?

Marina Oglobla on 2 March 2025
A serve in tennis is more than just the first shot of a rally. For some players, it becomes a...
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Industry Trends

Roland-Garros focuses on discovering talent in South America

Racket One on 28 February 2025
The Roland-Garros tournament committee has confirmed that another stage of the Renault junior...
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Industry Trends

What makes Acapulco one of the most vibrant tennis tournaments

Marina Oglobla on 24 February 2025
On February 24, the Abierto Mexicano Telcel 2025 kicks off — a tournament that, over three...
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Game Insights

Who is Jiri Lehecka, the rising star who stunned Carlos Alcaraz?

Alena Soika on 22 February 2025
Although the Czech player did not make it to the Qatar Open final, losing to Jack Draper in a...
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Brasov is a captivating destination for tennis enthusiasts, offering scenic mountain views, rich history, and excellent tennis facilities.Tennis Lifestyle

Tennis trip: Brasov — a city of mountain views and Dracula’s legend

Yana Borisova on 22 February 2025
Discover one of Europe’s most beautiful tennis courts with a view of history. There are...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights tracks sponsorship activity and brand partnerships across professional tennis.

    Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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