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Industry Trends

Miami Open becomes first tennis tournament to feature padel

RacketOne Insights on 20 March 2025
Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part...
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Game Insights

Griekspoor’s breakout at Indian Wells: from setbacks to success

RacketOne Insights on 17 March 2025
Dutch tennis player Tallon Griekspoor has been one of the surprises of the Indian Wells 2025...
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Courts & Clubs

LTA awards grant to expand Tennis for all program in London

RacketOne Insights on 13 March 2025
More women in South Islington will have the opportunity to play tennis. The British LTA...
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Industry Trends

ATP attracts young viewers by partnering with Overtime — why it has potential

Marina Oglobla on 11 March 2025
At the end of February, ATP announced a partnership with Overtime, a company that creates...
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Full stands at Hard Rock Stadium show why sponsors are drawn to the Miami OpenIndustry Trends

Miami Open 2025 attracts a record-breaking number of sponsors

RacketOne Insights on 4 March 2025
One of the most prestigious tournaments outside the Grand Slam series has announced an increase...
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Game Insights

The limits of serve bots: can one tennis skill make a champion?

Marina Oglobla on 2 March 2025
A serve in tennis is more than just the first shot of a rally. For some players, it becomes a...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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