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Lexus deepens ties with the ATP Tour: partnership extended through 2028

RacketOne Insights on  7 November 2025 
The Japanese automotive brand and the men’s professional tennis...
The Tennis Ventures concept: what a unified ATP–WTA platform could mean

The Tennis Ventures concept: what a unified ATP–WTA platform could mean

Pavel Petko on  5 November 2025 
Earlier this year, ATP Chairman Andrea Gaudenzi told Sports...
ATP new logo during the 2026 brand identity update with a tennis player in action on the tour.

ATP unveils updated logo identity ahead of 2026 brand rollout

RacketOne Insights on  5 November 2025 
The men’s tennis tour is moving toward a clearer, more cohesive...

How Jannik Sinner improved his first serve – insight from a tennis analyst

RacketOne Insights on  3 November 2025 
After his victory at the Paris Masters, where the Italian tennis...

Australian Open and Bupa: a sponsorship bridging healthcare and tennis

RacketOne Insights on  30 October 2025 
The Grand Slam tournament has announced a multi-year partnership...
Tea Kovacevic plays a forehand during a clay-court match, wearing a Nike outfit and visor, using a Yonex racket.

Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16

RacketOne Insights on  27 October 2025 
The 15-year-old claimed this prestigious trophy in her age group...

Challenger Tour prize money to reach record $32.4 million in 2026

RacketOne Insights on  25 October 2025 
This is another step to boost earnings for tennis players outside...

Club president: “Padel hasn’t taken players from tennis – it added a second hobby”

Marina Oglobla on  15 October 2025 
The head of Estonia’s Tennise- ja Padeliklubi Fellin, Ott Ahonen...

Who is Valentin Vacherot? From obscurity to a Shanghai Masters champion

Alena Soika on  9 October 2025 
The 26-year-old from Monaco had long been considered a tour...
ITIA introduces financial and legal support for tennis players under investigation

ITIA introduces financial and legal support for tennis players under investigation

RacketOne Insights on  8 October 2025 
The International Tennis Integrity Agency has launched a new...

Linda Noskova becomes Czech No. 1 after strong Beijing performance

RacketOne Insights on  6 October 2025 
The 20-year-old tennis player reached the final at the China Open,...

Tennis storylines of October: Shanghai without Alcaraz and the race for Turin

Alena Soika on  1 October 2025 
Your shortcut to the month ahead in tennis – highlighting moments...
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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