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Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff

RacketOne Insights on  29 September 2025 
In September 2025, Iva Jovic scored a major breakthrough — at just...

Tennis leads in female TV viewership across all major British sports

RacketOne Insights on  25 September 2025 
Sky Sports has identified tennis as the main driver of its growing...
Jannik Sinner

Gill Gross argues Sinner’s progress hinges on adding variety without losing identity

RacketOne Insights on  21 September 2025 
A tennis analyst commented on Jannik Sinner’s recent remarks about...

WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

RacketOne Insights on  18 September 2025 
Starting in 2027, all WTA tournaments, including the WTA Finals,...

The turning point: how Alcaraz transformed his serve at the US Open

RacketOne Insights on  15 September 2025 
Over the past two seasons, Carlos Alcaraz has established himself...

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

RacketOne Insights on  11 September 2025 
According to ESPN, the US Open 2025 men’s final between Carlos...

Sabalenka and the Grand Slams in 2025: consistency without ease

Alena Soika on  10 September 2025 
From Melbourne to New York, a bird’s-eye view of the reigning...

Sinner lost the final, but won the spotlight. How fans searched the US Open

Pavel Petko on  8 September 2025 
We looked at data from September 1–7 in Google Trends to see how...

Sabalenka climbs to No. 1 in career prize money among active WTA players

RacketOne Insights on  7 September 2025 
Until recently, she trailed Iga Swiatek, who had long led the list...

Trump at the US Open: a historic visit, or an awkward twist?

RacketOne Insights on  6 September 2025 
When Donald Trump takes his seat at Arthur Ashe Stadium on Sunday,...

Deeper into the rankings. Which countries shape the global tennis Top 100

RacketOne Insights on  4 September 2025 
A closer look at the ATP and WTA Top 100 by country gives us not...
Top 5 tennis players on TikTok. Why Jannik Sinner is left behind

Top 5 tennis players on TikTok. Why Jannik Sinner is left behind

Marina Oglobla on  30 August 2025 
TikTok has become an arena for attention, and tennis cannot afford...
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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