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What makes Terence Atmane unique in the ATP Tour

A new hope for French tennis: what makes Térence Atmane unique in the ATP Tour

RacketOne Insights on  15 August 2025 
At 23 years old, Térence Atmane made a strong statement in...

ATP players receive record $18.3 million from Masters profit sharing

RacketOne Insights on  14 August 2025 
In 2024, tennis players earned a record sum through profit sharing...

Why has the serve-and-volley style disappeared from modern tennis?

RacketOne Insights on  14 August 2025 
Just a couple of decades ago, the serve followed by a lightning...
Venus Williams, recently focused on business, now returns to tennis.

Venus Williams returns to US Open as broadcasters anticipate ratings boost

RacketOne Insights on  14 August 2025 
Seven-time Grand Slam champion Venus Williams will make a surprise...

“We push each other forward”. Francesco Passaro on the key to Italy’s tennis rise

Alena Soika on  7 August 2025 
From clay courts in Perugia to ATP–level wins and a Top 100 debut,...
Wimbledon’s Centre Court undergoing full renovation

Wimbledon starts renovation: why the tennis courts lose their grass every year

Marina Oglobla on  6 August 2025 
Just one day after the final, Wimbledon has started its annual...
Corentin Moutet at the Australian Open 2020

Corentin Moutet: street-school tennis with a French rap edge

Marina Oglobla on  31 July 2025 
In an era when tennis is becoming increasingly standardized and...
Croatia, Umag. Tennis stadium

What a modest tournament in Croatia did to keep fans engaged from the stands

Marina Oglobla on  25 July 2025 
Organizers of an ATP 250 tournament in Croatia teamed up with a...

Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer

RacketOne Insights on  24 July 2025 
At the ATP 500 event in Washington, Learner Tien continued his...

Gucci in tennis: a distinctive style statement beyond competition

Yana Borisova on  23 July 2025 
While sportswear often emphasizes performance and ambition, Gucci...

Boisson strengthens her position as the new face of French women’s tennis

RacketOne Insights on  21 July 2025 
The player who surprised everyone at Roland-Garros has now won her...

Swiatek’s grass breakthrough wasn’t just about winning Wimbledon

Alena Soika on  15 July 2025 
In recent years, the women's draw at Wimbledon has felt like a...
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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