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Technology vs. instinct: why AI line judges are drawing player backlash

Marina Oglobla on  11 July 2025 
In 2025, Wimbledon made a historic move: for the first time, the...

The grass season as a stress test: why Wimbledon 2025 has already made history

Alena Soika on  8 July 2025 
This year’s Wimbledon is shaping up to be one of the most...

Historic tennis club AELTC installs solar thermal system at Wimbledon pavilion

Marina Oglobla on  7 July 2025 
The All England Lawn Tennis and Croquet Club, the organization...

Who thrives on grass: European players ready to surprise at Wimbledon

Alena Soika on  1 July 2025 
Over the past few weeks, all the key grass-court tournaments have...

Tecnifibre unites Świątek and Medvedev in padel — breaks digital records

RacketOne Insights on  16 June 2025 
The French tennis equipment brand recently released its most...

Drop shots are more common — but are they a winning advantage?

Alena Soika on  13 June 2025 
In recent years, the drop shot has surged in popularity — largely...

Viewership records set by Roland-Garros in France and Spain

RacketOne Insights on  12 June 2025 
The epic clash between Carlos Alcaraz and Jannik Sinner captivated...

New era confirmed as Alcaraz wins five-set Roland-Garros thriller in Paris

RacketOne Insights on  11 June 2025 
The Alcaraz–Sinner final was expected to be a battle — and it...

How La Roche-Posay turned tennis into a platform for beauty marketing

Yana Borisova on  7 June 2025 
La Roche-Posay, a dermatological brand from the L'Oréal portfolio...

Dutch tennis unites to seek single sponsor for TV, tournaments, and grassroots

RacketOne Insights on  3 June 2025 
Four major players in Dutch tennis — the national federation...

Women are once again left out of prime time at Roland Garros

RacketOne Insights on  2 June 2025 
Since June 2023, not a single women’s singles match has featured...

From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania

Marina Oglobla on  30 May 2025 
After 15 years of coaching in Ireland and Lithuania, he took a...
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Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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