• News
  • Activations
  • Sponsors
  • Market Insights
  • Report
  • About Us
  • Subscribe

Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

News
Activations
Sponsors
Market Insights
Game Insights
Industry Trends
Courts & Clubs
Tennis Lifestyle
ATP makes tennis analytics available to the whole tourGame Insights

Not just for the elite: ATP makes tennis analytics available to the whole tour

27 August 2025 
Tennis IQ opens access to advanced stats and video analysis for around 2,000 ATP and Challenger...
Game Insights

Petra Kvitova left with dignity, but without the industry’s applause

26 August 2025 
The Czech player, who turned 35 this year, announced her retirement after a first-round defeat...
Game Insights

Alexandra Eala – the new hope of Philippine tennis. Could this spark a boom?

25 August 2025 
The 20-year-old Alexandra Eala’s victory at the US Open was a historic breakthrough – not only...
Courts & Clubs

All-Love Racquet Club turns a Harlem street into a tennis festival

24 August 2025 
This case from New York shows how a local collective can attract attention and sponsors without...
Francesco Passaro during a practice session. Photo credit: OctagonNews

Passaro reaches US Open main draw for the first time – a chance to get back on track

23 August 2025 
Italian tennis player Francesco Passaro, who recently gave an exclusive interview to Racket One,...
News

Federer becomes a billionaire on the Forbes list, but not thanks to prize money

23 August 2025 
American magazine Forbes has placed Roger Federer on its list of billionaires, estimating his...
Map of China with tennis ball markers symbolizing the new tennis development plan and grassroots programIndustry Trends

China’s tennis plan changes the game. Why the global sports world should care

21 August 2025 
Instead of another policy memo, Beijing has unveiled a blueprint that blends politics, sport and...
News

ATP and TikTok launch Tennis Creator Network to reach younger fans

21 August 2025 
A new global partnership with TikTok is set to help the ATP connect with Gen Z and millennial...
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8

About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

  • LinkedIn
  • Instagram
  • Facebook

FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

Subscribe to our Newsletter

Insights on tennis sponsorship, brand partnerships, and industry developments – delivered to your inbox.

By subscribing you agree to our Privacy Policy .

Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

Linkedin Instagram Facebook

categories

  • News
  • Game Insights
  • Industry Trends
  • Courts & Clubs
  • Sponsorships
  • About Us
  • Contact Us

how to find us

16 Aukstaiciu St, Vilnius, 11341, Lithuania

racketone.main@gmail.com

© 2026 — Racket One. All Rights Reserved.

Back to top