Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
Not just for the elite: ATP makes tennis analytics available to the whole tour
27 August 2025
Petra Kvitova left with dignity, but without the industry’s applause
26 August 2025
Alexandra Eala – the new hope of Philippine tennis. Could this spark a boom?
25 August 2025
All-Love Racquet Club turns a Harlem street into a tennis festival
24 August 2025
Passaro reaches US Open main draw for the first time – a chance to get back on track
23 August 2025
Federer becomes a billionaire on the Forbes list, but not thanks to prize money
23 August 2025
China’s tennis plan changes the game. Why the global sports world should care
21 August 2025
ATP and TikTok launch Tennis Creator Network to reach younger fans
21 August 2025







