Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland
A story of how a family-run car business from Athlone entered tennis through real involvement in a club rather than standard marketing. When...
Jannik Sinner prize money: which tournaments contributed the most?
How the tennis player’s earnings break down across his key performances. Despite being forced to miss several months of the season due to a...
Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Carlos Alcaraz’s primary agent is Albert Molina – the man often seen in his player box at tournaments. Albert Molina, a native of Murcia,...
Lexus deepens ties with the ATP Tour: partnership extended through 2028
The Japanese automotive brand and the men’s professional tennis tour are deepening their long-term commitment. Lexus entered the ATP ecosystem...