Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
ATP unveils updated logo identity ahead of 2026 brand rollout
The men’s tennis tour is moving toward a clearer, more cohesive visual system – designed for the digital era and a younger global audience. The...
How Jannik Sinner improved his first serve – insight from a tennis analyst
After his victory at the Paris Masters, where the Italian tennis player defeated Felix Auger-Aliassime in the final (6–4, 7–6), tennis analyst...
Australian Open and Bupa: a sponsorship bridging healthcare and tennis
The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis for the first time as an official partner. For...
Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16
The 15-year-old claimed this prestigious trophy in her age group for the second year in a row, the first time this has ever happened in the...