Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

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WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

18 September 2025 

The turning point: how Alcaraz transformed his serve at the US Open

15 September 2025 

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

11 September 2025 

Sabalenka and the Grand Slams in 2025: consistency without ease

10 September 2025 

Sinner lost the final, but won the spotlight. How fans searched the US Open

8 September 2025 

Sabalenka climbs to No. 1 in career prize money among active WTA players

7 September 2025