Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff
In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first tour-level title at the Guadalajara Open, a WTA 500...
Tennis leads in female TV viewership across all major British sports
Sky Sports has identified tennis as the main driver of its growing female audience, The Guardian reports. Women make up 31% of the channel’s...
Gill Gross argues Sinner’s progress hinges on adding variety without losing identity
A tennis analyst commented on Jannik Sinner’s recent remarks about making his game more unpredictable. The 24-year-old Italian said after the...
WTA strengthens presence in Poland: Eleven Sports secures rights until 2031
Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast exclusively in Poland on Eleven Sports (Polsat Group). The...