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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

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Industry Trends
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Tennis Lifestyle
Game Insights

The turning point: how Alcaraz transformed his serve at the US Open

Racket One on  15 September 2025 
Over the past two seasons, Carlos Alcaraz has established himself as a player capable of winning...
Industry Trends

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

Racket One on  11 September 2025 
According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner...
Game Insights

Sabalenka and the Grand Slams in 2025: consistency without ease

Alena Soika on  10 September 2025 
From Melbourne to New York, a bird’s-eye view of the reigning force in women’s tennis reveals...
Industry Trends

Sinner lost the final, but won the spotlight. How fans searched the US Open

Pavel Petko on  8 September 2025 
We looked at data from September 1–7 in Google Trends to see how global audiences searched for...
News

Sabalenka climbs to No. 1 in career prize money among active WTA players

Racket One on  7 September 2025 
Until recently, she trailed Iga Swiatek, who had long led the list of active players by total...
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The Use of Fluid Curves in Digital Design Processes

Racket One on  7 September 2025 
Amid the fast rhythm of an ever-growing metropolis, the seed of our agency was planted. From one...
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The Impact of Immersive Landscapes in Digital Aesthetics

Racket One on  7 September 2025 
In a city brimming with life and opportunity, our journey as a digital agency took its first...
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The Use of Ambient Lighting in Modern AI Spaces

Racket One on  7 September 2025 
Deep within a vibrant city alive with energy, our digital agency was born. What began as a...
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About Us

Racket One

Tennis sponsorship insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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