Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
The turning point: how Alcaraz transformed his serve at the US Open
Racket One on 15 September 2025
US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year
Racket One on 11 September 2025
Sabalenka and the Grand Slams in 2025: consistency without ease
Alena Soika on 10 September 2025
Sinner lost the final, but won the spotlight. How fans searched the US Open
Pavel Petko on 8 September 2025
Sabalenka climbs to No. 1 in career prize money among active WTA players
Racket One on 7 September 2025
The Use of Fluid Curves in Digital Design Processes
Racket One on 7 September 2025
The Impact of Immersive Landscapes in Digital Aesthetics
Racket One on 7 September 2025
The Use of Ambient Lighting in Modern AI Spaces
Racket One on 7 September 2025







