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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

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News

Federer becomes a billionaire on the Forbes list, but not thanks to prize money

Racket One on  23 August 2025 
American magazine Forbes has placed Roger Federer on its list of billionaires, estimating his...
Map of China with tennis ball markers symbolizing the new tennis development plan and grassroots programIndustry Trends

China’s tennis plan changes the game. Why the global sports world should care

Racket One on  21 August 2025 
Instead of another policy memo, Beijing has unveiled a blueprint that blends politics, sport and...
News

ATP and TikTok launch Tennis Creator Network to reach younger fans

Racket One on  21 August 2025 
A new global partnership with TikTok is set to help the ATP connect with Gen Z and millennial...
Game Insights

How Sinner’s illness in Cincinnati fuels criticism of ATP

Pavel Petko on  19 August 2025 
The Cincinnati final, meant to be one of August’s headline events, ended almost before it...
Game Insights

Why Masters finals are now more often moving away from Sundays

Racket One on  18 August 2025 
The Cincinnati Open is set to finish on a Monday for the second year in a row. For fans it may...
Game Insights

Saved break points matter. One detail sets Sabalenka and Rybakina apart in the Top 10

Pavel Petko on  16 August 2025 
A quick dive into one key statistic that helps us look at the World No. 1’s loss to Elena...
News

Total prize money for WTA 125 tournaments set to hit record $6 million in 2025

Racket One on  15 August 2025 
According to the Women’s Tennis Association, this will give both rising and established players...
What makes Terence Atmane unique in the ATP TourGame Insights

A new hope for French tennis: what makes Térence Atmane unique in the ATP Tour

Racket One on  15 August 2025 
At 23 years old, Térence Atmane made a strong statement in Cincinnati, coming through qualifying...
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About Us

Racket One

Tennis sponsorship insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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