Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year
According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner averaged 3.3 million viewers in the United States for the...
Sabalenka and the Grand Slams in 2025: consistency without ease
From Melbourne to New York, a bird’s-eye view of the reigning force in women’s tennis reveals both her flaws and the adjustments that finally...
Sinner lost the final, but won the spotlight. How fans searched the US Open
We looked at data from September 1–7 in Google Trends to see how global audiences searched for the two players. Carlos Alcaraz is once again...
Sabalenka climbs to No. 1 in career prize money among active WTA players
Until recently, she trailed Iga Swiatek, who had long led the list of active players by total earnings from tournaments. The world No. 1...