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Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

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Trump at the US Open: a historic visit, or an awkward twist?

6 September 2025 

Deeper into the rankings. Which countries shape the global tennis Top 100

4 September 2025 

Top 5 tennis players on TikTok. Why Jannik Sinner is left behind

30 August 2025 

Not just for the elite: ATP makes tennis analytics available to the whole tour

27 August 2025 

Petra Kvitova left with dignity, but without the industry’s applause

26 August 2025 

Alexandra Eala – the new hope of Philippine tennis. Could this spark a boom?

25 August 2025 
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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