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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

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Sponsorships News

Lexus deepens ties with the ATP Tour: partnership extended through 2028

Racket One on  7 November 2025 
The Japanese automotive brand and the men’s professional tennis tour are deepening their...
The Tennis Ventures concept: what a unified ATP–WTA platform could meanIndustry Trends

The Tennis Ventures concept: what a unified ATP–WTA platform could mean

Pavel Petko on  5 November 2025 
Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the ATP and...
ATP new logo during the 2026 brand identity update with a tennis player in action on the tour.News

ATP unveils updated logo identity ahead of 2026 brand rollout

Racket One on  5 November 2025 
The men’s tennis tour is moving toward a clearer, more cohesive visual system – designed for the...
Game Insights

How Jannik Sinner improved his first serve – insight from a tennis analyst

Racket One on  3 November 2025 
After his victory at the Paris Masters, where the Italian tennis player defeated Felix...
Sponsorships

Australian Open and Bupa: a sponsorship bridging healthcare and tennis

Racket One on  30 October 2025 
The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis...
Tea Kovacevic plays a forehand during a clay-court match, wearing a Nike outfit and visor, using a Yonex racket.News

Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16

Racket One on  27 October 2025 
The 15-year-old claimed this prestigious trophy in her age group for the second year in a row,...
News

Challenger Tour prize money to reach record $32.4 million in 2026

Racket One on  25 October 2025 
This is another step to boost earnings for tennis players outside the top 100 and strengthen the...
Courts & Clubs

Club president: “Padel hasn’t taken players from tennis – it added a second hobby”

Marina Oglobla on  15 October 2025 
The head of Estonia’s Tennise- ja Padeliklubi Fellin, Ott Ahonen explains why adding padel...
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About Us

Racket One

Tennis sponsorship insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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