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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

News
Activations
Sponsors
Market Insights
Game Insights
Industry Trends
Courts & Clubs
Tennis Lifestyle
Game Insights

Jannik Sinner’s domination: player’s success isn’t just about talent

6 November 2024 
Jannik Sinner is widely regarded as one of the best players in tennis today. His lead in the...
Game Insights

Junior Masters in Monte Carlo: UK leads with two titles, followed by Romania

1 November 2024 
The Monte-Carlo Country Club was full of excitement from October 23 to 26 as it hosted the 2024...
Game Insights

Dominic Thiem and his legacy: the tennis player retires from career

28 October 2024 
At his home tournament in Vienna, Dominic Thiem announced his retirement from professional...
Courts & Clubs

Is it worth building tennis courts during a war? A dilemma in Ukraine

6 October 2024 
A full-scale war has been raging in Ukraine for three years, with Russian forces mercilessly...
News

European Junior Championships: Romania claimed three trophies

1 October 2024 
Excerpt
Tennis Lifestyle

Founder of a tennis partner app discusses the main challenge

27 September 2024 
The app, called Hitch Player Finder, helps tennis and pickleball players find courts nearby and...
Industry Trends

Carlos Alcaraz will be the hero of the new issue of Marvel comics

19 August 2024 
A comic book will be released in time for the US Open to inspire kids to start playing tennis.
Courts & Clubs

The number of tennis clubs in Germany has dropped by 14% in the last twenty years

15 August 2024 
Thousands of tennis clubs have shut down during this time, and new ones are opening less...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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