Activations

Why Stella Artois invests in tennis, where no one drinks beer

Pavel Petko on  9 May 2025 
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising...
Sponsors

WTA Ventures appoints Wasserman to drive global partnerships

Racket One on  29 April 2025 
WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as...
Market Insights

Crypto firms deepen tennis ties: ATP Tour signs deal with Bitpanda

Racket One on  16 April 2025 
The ATP Tour has announced a multi-year agreement with Austrian fintech unicorn Bitpanda,...
Industry Trends

USA vs. China: is the tennis market facing a racket shortage?

Pavel Petko on  11 April 2025 
Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still...
Industry Trends

Head claims market leadership in European tennis racket sales

Racket One on  27 March 2025 
Head, the sports equipment manufacturer headquartered in Austria, has declared itself the...
Industry Trends

WTA reviews 2024 global audience: viewership exceeds 1.1 billion

Racket One on  24 March 2025 
The WTA, citing data from the analytics company YouGov, has reported a record increase in its...
Game Insights

Holger Rune’s coaching carousel: where is this race headed?

Alena Soika on  23 March 2025 
After a controversial VAR decision in Miami that led to Rune’s defeat and an abrupt exit, it’s...
News

Djokovic-led players sue ATP, WTA, and ITF – what’s happening?

Racket One on  21 March 2025 
The Professional Tennis Players Association (PTPA), which has increasingly been making waves in...