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Game Insights

Technology vs. instinct: why AI line judges are drawing player backlash

Marina Oglobla on  11 July 2025 
In 2025, Wimbledon made a historic move: for the first time, the tennis tournament replaced all...
Game Insights

The grass season as a stress test: why Wimbledon 2025 has already made history

Alena Soika on  8 July 2025 
This year’s Wimbledon is shaping up to be one of the most unpredictable tournaments in recent...
Courts & Clubs

Historic tennis club AELTC installs solar thermal system at Wimbledon pavilion

Marina Oglobla on  7 July 2025 
The All England Lawn Tennis and Croquet Club, the organization behind the Wimbledon...
News

Who thrives on grass: European players ready to surprise at Wimbledon

Alena Soika on  1 July 2025 
Over the past few weeks, all the key grass-court tournaments have wrapped up — Stuttgart,...
Activations

Tecnifibre unites Świątek and Medvedev in padel — breaks digital records

Racket One on  16 June 2025 
The French tennis equipment brand recently released its most successful digital campaign to date...
Game Insights

Drop shots are more common — but are they a winning advantage?

Alena Soika on  13 June 2025 
In recent years, the drop shot has surged in popularity — largely thanks to Carlos Alcaraz. It’s...
Industry Trends

Viewership records set by Roland-Garros in France and Spain

Racket One on  12 June 2025 
The epic clash between Carlos Alcaraz and Jannik Sinner captivated fans and drew a staggering...
Game Insights

New era confirmed as Alcaraz wins five-set Roland-Garros thriller in Paris

Racket One on  11 June 2025 
The Alcaraz–Sinner final was expected to be a battle — and it exceeded expectations, quickly...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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