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Courts & Clubs

Women’s tennis participation in Europe is below the global average

Racket One on 21 January 2025
The number of women playing tennis in European countries seems to be lower than in some other...
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Courts & Clubs

Tennis courts in Bucharest. Ancient streets and a passion for the game

Yana Borisova on 8 January 2025
Bucharest, a city of contrasts where history meets modern energy, offers plenty for tennis...
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Game Insights

Clara Tauson: Despite injuries, she opens the path to a big comeback

Racket One on 18 December 2024
At Racket One, we believe that breakthroughs in professional tennis deserve recognition beyond...
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Game Insights

Jack Draper: A breakthrough season that proved his potential

Racket One on 13 December 2024
Our men’s discovery of the year: Racket One reflects on the tennis highlights of 2024. This...
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Tennis doubles match on a grass court, highlighting the sport's global popularityIndustry Trends

How popular is tennis in Europe and worldwide? Insights from the ITF report

Pavel Petko on 8 December 2024
Exploring the popularity of grassroots tennis in European countries and worldwide based on the...
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Game Insights

Rising stars of junior tennis: who made waves in Europe this season

Alena Soika on 5 December 2024
Racket One reflects on the year that juniors had and discusses why early success doesn't always...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights tracks sponsorship activity and brand partnerships across professional tennis.

    Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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