DoorDash signs Australian Open sponsorship deal
Multi-year delivery and branding partnership beginning at the 2027 Australian Open.
Deal overview
| Sponsor | DoorDash |
|---|---|
| Property | Australian Open / Tennis Australia |
| Deal type | New partnership |
| Partner status | Official On-Demand Delivery Partner; Presenting Partner of AO on the GO |
| Announced | 8 October 2026 |
| Starts | Australian Open 2027 |
| Duration | Multi-year |
The partnership combines in-venue food ordering with advertising and promotions for tournament spectators and fans watching from home.
Extended deal intelligence
Fan services
Visitors at the Golden Hour Bar will be able to order food from selected vendors in the tournament precinct using DoorDash technology.
Branding and promotions
The announced package includes AO on the GO vending-machine and cart branding, on-court virtual signage, LED gates, concourse screens, digital wall animations and promotions for delivery customers watching from home.
Sources
RacketOne Insights on 10 October 2026
Sponsorship Deals