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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

News
Activations
Sponsors
Market Insights
Game Insights
Industry Trends
Courts & Clubs
Tennis Lifestyle
Activations

How La Roche-Posay turned tennis into a platform for beauty marketing

7 June 2025 
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun...
Sponsors

Dutch tennis unites to seek single sponsor for TV, tournaments, and grassroots

3 June 2025 
Four major players in Dutch tennis — the national federation (KNLTB), broadcaster Ziggo Sport,...
Industry Trends

Women are once again left out of prime time at Roland Garros

2 June 2025 
Since June 2023, not a single women’s singles match has featured in the evening slot on Court...
Courts & Clubs

From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania

30 May 2025 
After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build his own...
Game Insights

It is not just about Jannik Sinner. Italian tennis is enjoying a true golden age

26 May 2025 
Italy is witnessing a broader wave of talent moving up the ATP rankings. Jannik Sinner, now...
Activations

How OnlyFans is testing the limits of modern tennis sponsorship

22 May 2025 
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed...
Industry Trends

Rome turns record profits into school courts and club loans

20 May 2025 
The 2025 edition of the Rome Masters broke records: 393,051 tickets sold, €35.3 million in total...
Game Insights

Top 4 tennis websites for detailed player and match statistics

15 May 2025 
Free, open-access tools helping tennis professionals and analysts go beyond the scoreline....
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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