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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

News
Activations
Sponsors
Market Insights
Game Insights
Industry Trends
Courts & Clubs
Tennis Lifestyle
Game Insights

“We push each other forward”. Francesco Passaro on the key to Italy’s tennis rise

7 August 2025 
From clay courts in Perugia to ATP–level wins and a Top 100 debut, the 24–year–old Italian...
Wimbledon’s Centre Court undergoing full renovationCourts & Clubs

Wimbledon starts renovation: why the tennis courts lose their grass every year

6 August 2025 
Just one day after the final, Wimbledon has started its annual large-scale renovation of the...
Corentin Moutet at the Australian Open 2020Game Insights

Corentin Moutet: street-school tennis with a French rap edge

31 July 2025 
In an era when tennis is becoming increasingly standardized and players’ behavior meticulously...
Croatia, Umag. Tennis stadiumIndustry Trends

What a modest tournament in Croatia did to keep fans engaged from the stands

25 July 2025 
Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans...
News

Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer

24 July 2025 
At the ATP 500 event in Washington, Learner Tien continued his breakout season with a statement...
Activations

Gucci in tennis: a distinctive style statement beyond competition

23 July 2025 
While sportswear often emphasizes performance and ambition, Gucci offers a different...
News

Boisson strengthens her position as the new face of French women’s tennis

21 July 2025 
The player who surprised everyone at Roland-Garros has now won her first WTA title at the...
Game Insights

Swiatek’s grass breakthrough wasn’t just about winning Wimbledon

15 July 2025 
In recent years, the women's draw at Wimbledon has felt like a tournament of surprise champions:...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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