Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
How Sinner’s illness in Cincinnati fuels criticism of ATP
19 August 2025
Why Masters finals are now more often moving away from Sundays
18 August 2025
Saved break points matter. One detail sets Sabalenka and Rybakina apart in the Top 10
16 August 2025
Total prize money for WTA 125 tournaments set to hit record $6 million in 2025
15 August 2025
A new hope for French tennis: what makes Térence Atmane unique in the ATP Tour
15 August 2025
ATP players receive record $18.3 million from Masters profit sharing
14 August 2025
Why has the serve-and-volley style disappeared from modern tennis?
14 August 2025
Venus Williams returns to US Open as broadcasters anticipate ratings boost
14 August 2025







