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Racket One
Tennis Industry Magazine
Vilnius, Lithuania
© 2024-2025
Categories Sponsorships

How La Roche-Posay turned tennis into a platform for beauty marketing

Posted on 7 June 202525 September 2025by Yana Borisova
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun protection and sensitive skin care, has launched a new campaign that may be of int…
Continue reading "How La Roche-Posay turned tennis into a platform for beauty marketing"
Categories Sponsorships

Dutch tennis unites to seek single sponsor for TV, tournaments, and grassroots

Posted on 3 June 202525 September 2025by Racket One
Four major players in Dutch tennis — the national federation (KNLTB), broadcaster Ziggo Sport, and the organisers of the ABN Amro and Libema Opens — have come together to find a s…
Continue reading "Dutch tennis unites to seek single sponsor for TV, tournaments, and grassroots"
Categories Industry Trends

Women are once again left out of prime time at Roland Garros

Posted on 2 June 202516 July 2025by Racket One
Since June 2023, not a single women’s singles match has featured in the evening slot on Court Philippe Chatrier — the French Open’s most prestigious stage, broadcast exclusively b…
Continue reading "Women are once again left out of prime time at Roland Garros"
Categories Courts & Clubs

From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania

Posted on 30 May 20252 June 2025by Marina Oglobla
After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build his own tennis center. That’s how the Seven Six project (now known as Widen Arena) was born, an…
Continue reading "From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania"
Categories News

It is not just about Jannik Sinner. Italian tennis is enjoying a true golden age

Posted on 26 May 202514 August 2025by Racket One
Italy is witnessing a broader wave of talent moving up the ATP rankings. Jannik Sinner, now world No. 1 and a three-time Grand Slam champion, leads the way — but a new generation …
Continue reading "It is not just about Jannik Sinner. Italian tennis is enjoying a true golden age"
Categories Sponsorships

How OnlyFans is testing the limits of modern tennis sponsorship

Posted on 22 May 202525 September 2025by Alena Soika
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed Alexander Zverev in Hamburg. But his story this season goes beyond tennis. Earlier thi…
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Categories Industry Trends

Rome turns record profits into school courts and club loans

Posted on 20 May 202525 September 2025by Racket One
The 2025 edition of the Rome Masters broke records: 393,051 tickets sold, €35.3 million in total revenue. But the most telling number isn’t on the scoreboard or in the stands — it…
Continue reading "Rome turns record profits into school courts and club loans"
Categories Game Insights

Top 4 tennis websites for detailed player and match statistics

Posted on 15 May 202520 July 2025by Alena Soika
Free, open-access tools helping tennis professionals and analysts go beyond the scoreline. Atptour.com The official ATP website provides all the essential stats: head-to-hea…
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Categories Sponsorships

Why Stella Artois invests in tennis, where no one drinks beer

Posted on 9 May 202525 September 2025by Pavel Petko
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising move: a beer brand partnering with one of the most sober sports. …
Continue reading "Why Stella Artois invests in tennis, where no one drinks beer"
Categories Sponsorships

WTA Ventures appoints Wasserman to drive global partnerships

Posted on 29 April 202525 September 2025by Racket One
WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as its global sales agency of record. The move is part of a broader strategy to acceler…
Continue reading "WTA Ventures appoints Wasserman to drive global partnerships"

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