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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

News
Activations
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Market Insights
Game Insights
Industry Trends
Courts & Clubs
Tennis Lifestyle
Game Insights

How Sinner’s illness in Cincinnati fuels criticism of ATP

19 August 2025 
The Cincinnati final, meant to be one of August’s headline events, ended almost before it...
Game Insights

Why Masters finals are now more often moving away from Sundays

18 August 2025 
The Cincinnati Open is set to finish on a Monday for the second year in a row. For fans it may...
Game Insights

Saved break points matter. One detail sets Sabalenka and Rybakina apart in the Top 10

16 August 2025 
A quick dive into one key statistic that helps us look at the World No. 1’s loss to Elena...
News

Total prize money for WTA 125 tournaments set to hit record $6 million in 2025

15 August 2025 
According to the Women’s Tennis Association, this will give both rising and established players...
What makes Terence Atmane unique in the ATP TourGame Insights

A new hope for French tennis: what makes Térence Atmane unique in the ATP Tour

15 August 2025 
At 23 years old, Térence Atmane made a strong statement in Cincinnati, coming through qualifying...
News

ATP players receive record $18.3 million from Masters profit sharing

14 August 2025 
In 2024, tennis players earned a record sum through profit sharing — a system in which...
Game Insights

Why has the serve-and-volley style disappeared from modern tennis?

14 August 2025 
Just a couple of decades ago, the serve followed by a lightning rush to the net was a fearsome...
Venus Williams, recently focused on business, now returns to tennis.News

Venus Williams returns to US Open as broadcasters anticipate ratings boost

14 August 2025 
Seven-time Grand Slam champion Venus Williams will make a surprise return to the US Open this...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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