Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
Miami Open becomes first tennis tournament to feature padel
20 March 2025
Griekspoor’s breakout at Indian Wells: from setbacks to success
17 March 2025
LTA awards grant to expand Tennis for all program in London
13 March 2025
ATP attracts young viewers by partnering with Overtime — why it has potential
11 March 2025
Miami Open 2025 attracts a record-breaking number of sponsors
4 March 2025
The limits of serve bots: can one tennis skill make a champion?
2 March 2025
Roland-Garros focuses on discovering talent in South America
28 February 2025
What makes Acapulco one of the most vibrant tennis tournaments
24 February 2025







