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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

News
Activations
Sponsors
Market Insights
Game Insights
Industry Trends
Courts & Clubs
Tennis Lifestyle
Industry Trends

Miami Open becomes first tennis tournament to feature padel

20 March 2025 
Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part...
Game Insights

Griekspoor’s breakout at Indian Wells: from setbacks to success

17 March 2025 
Dutch tennis player Tallon Griekspoor has been one of the surprises of the Indian Wells 2025...
Courts & Clubs

LTA awards grant to expand Tennis for all program in London

13 March 2025 
More women in South Islington will have the opportunity to play tennis. The British LTA...
Industry Trends

ATP attracts young viewers by partnering with Overtime — why it has potential

11 March 2025 
At the end of February, ATP announced a partnership with Overtime, a company that creates...
Full stands at Hard Rock Stadium show why sponsors are drawn to the Miami OpenIndustry Trends

Miami Open 2025 attracts a record-breaking number of sponsors

4 March 2025 
One of the most prestigious tournaments outside the Grand Slam series has announced an increase...
Game Insights

The limits of serve bots: can one tennis skill make a champion?

2 March 2025 
A serve in tennis is more than just the first shot of a rally. For some players, it becomes a...
Industry Trends

Roland-Garros focuses on discovering talent in South America

28 February 2025 
The Roland-Garros tournament committee has confirmed that another stage of the Renault junior...
Industry Trends

What makes Acapulco one of the most vibrant tennis tournaments

24 February 2025 
On February 24, the Abierto Mexicano Telcel 2025 kicks off — a tournament that, over three...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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