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Racket One editorial team, reporting on the global tennis industry. About us
Industry Trends
Racket One on 27 March 2025

Head claims market leadership in European tennis racket sales

Head, the sports equipment manufacturer headquartered in Austria, has declared itself the leading tennis racket brand in Europe in 2024, citing strong performances from its sponsored athletes and a year of product innovation. In a statement published on its official website, the company...
Industry Trends
Racket One on 24 March 2025

WTA reviews 2024 global audience: viewership exceeds 1.1 billion

The WTA, citing data from the analytics company YouGov, has reported a record increase in its viewing audience for 2024. The total number of fans who watched at least one of the more than 50 Hologic WTA Tour tournaments surpassed 1.1 billion for the first time, marking a 10% year-over-year...
News
Racket One on 21 March 2025

Djokovic-led players sue ATP, WTA, and ITF – what’s happening?

The Professional Tennis Players Association (PTPA), which has increasingly been making waves in the tennis industry, has filed historic lawsuits against the sport’s governing bodies alongside a group of players. The athletes accuse the federations of corruption, illegal practices, and abuse of...
Industry Trends
Racket One on 20 March 2025

Miami Open becomes first tennis tournament to feature padel

Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part of fan zones rather than as a standalone competition at major tennis events. In a bold move, the organizers of the 2025 Miami Open have officially integrated padel into the tournament’s program....
Game Insights
Racket One on 17 March 2025

Griekspoor’s breakout at Indian Wells: from setbacks to success

Dutch tennis player Tallon Griekspoor has been one of the surprises of the Indian Wells 2025 tournament, showing stability and confidence against top-level opponents. His name was already making waves in Dubai, where he defeated world No. 6 Daniil Medvedev after saving four match points. That...
Courts & Clubs
Racket One on 13 March 2025

LTA awards grant to expand Tennis for all program in London

More women in South Islington will have the opportunity to play tennis. The British LTA Tennis Foundation has provided significant support by awarding a grant that enables the expansion of the Tennis for All program. Currently active in several London boroughs, including Islington, Hackney...
Full stands at Hard Rock Stadium show why sponsors are drawn to the Miami OpenIndustry Trends
Racket One on 4 March 2025

Miami Open 2025 attracts a record-breaking number of sponsors

One of the most prestigious tournaments outside the Grand Slam series has announced an increase in sponsorships, highlighting its growing commercial appeal. Organizers aim to make the 40th edition of the event the biggest in its history. Most sponsors have remained the same. Itaú, the largest...
Industry Trends
Racket One on 28 February 2025

Roland-Garros focuses on discovering talent in South America

The Roland-Garros tournament committee has confirmed that another stage of the Renault junior series will take place in São Paulo. According to Aymeric Labaste, head of international development at Roland-Garros, the goal of the series is to give promising players from underrepresented...
Jenson Brooksby sitting on the court, leaning against a green wall, holding his racket with a Dunlop bag beside him.Game Insights
Racket One on 13 February 2025

Jenson Brooksby’s tennis style: what makes his game unique

Tennis analyst and blogger Gill Gross recently discussed American player Jenson Brooksby’s game. He noted that the tennis player's style is hard to compare to anyone else — perhaps only to Andy Murray in terms of baseline play. “You could say he’s a poor man’s Murray," Gross joked. Gross...
Jannik Sinner working out in the gym, wearing a teal sweatshirt and black shortsGame Insights
Racket One on 11 February 2025

Jannik Sinner reveals details of his preparation for major tournaments

Italian tennis player Jannik Sinner has shared an inside look at his basic training routine ahead of major competitions, emphasizing that he prepares alongside his team. "Success is the chance to say thank you to everyone who helped you achieve it," he said in his YouTube vlog after winning...
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About Us

Racket One

Tennis sponsorship insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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