Tennis & Brands Report: Boutique insights on tennis sponsorship

Analysis of sponsorships and endorsements across players, tournaments, and federations — helping brands and industry professionals better understand the tennis partnership landscape.

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Game Insights

The turning point: how Alcaraz transformed his serve at the US Open

Racket One on  15 September 2025 
Over the past two seasons, Carlos Alcaraz has established himself as a player capable of winning...
Industry Trends

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

Racket One on  11 September 2025 
According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner...
Game Insights

Sabalenka and the Grand Slams in 2025: consistency without ease

Alena Soika on  10 September 2025 
From Melbourne to New York, a bird’s-eye view of the reigning force in women’s tennis reveals...
Industry Trends

Sinner lost the final, but won the spotlight. How fans searched the US Open

Pavel Petko on  8 September 2025 
We looked at data from September 1–7 in Google Trends to see how global audiences searched for...
News

Sabalenka climbs to No. 1 in career prize money among active WTA players

Racket One on  7 September 2025 
Until recently, she trailed Iga Swiatek, who had long led the list of active players by total...
AI Lighting in Modern Interior DesignAI Technology Business

AI-Driven Lighting in Modern Interior Design

Racket One on  7 September 2025 
In the heart of a bustling city, where innovation meets opportunity, the story of our digital...
Transparent Structures in Digital ArchitectureNews Technology

Transparent Structures in Digital Architecture

Racket One on  7 September 2025 
From the heart of a bustling city, our agency emerged. A simple idea became our foundation: to...
Minimalist Robots in Modern InnovationTrends Startups Technology News

Minimalist Robots and Their Role in Innovation

Racket One on  7 September 2025 
In a city where ambition meets innovation, our agency’s story found its beginning. With one...