Tecnifibre unites Świątek and Medvedev in padel — breaks digital records
The French tennis equipment brand recently released its most...
Drop shots are more common — but are they a winning advantage?
In recent years, the drop shot has surged in popularity — largely...
Viewership records set by Roland-Garros in France and Spain
The epic clash between Carlos Alcaraz and Jannik Sinner captivated...
New era confirmed as Alcaraz wins five-set Roland-Garros thriller in Paris
The Alcaraz–Sinner final was expected to be a battle — and it...
How La Roche-Posay turned tennis into a platform for beauty marketing
La Roche-Posay, a dermatological brand from the L'Oréal portfolio...
Dutch tennis unites to seek single sponsor for TV, tournaments, and grassroots
Four major players in Dutch tennis — the national federation...
Women are once again left out of prime time at Roland Garros
Since June 2023, not a single women’s singles match has featured...
From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania
After 15 years of coaching in Ireland and Lithuania, he took a...
It is not just about Jannik Sinner. Italian tennis is enjoying a true golden age
Italy is witnessing a broader wave of talent moving up the ATP...
How OnlyFans is testing the limits of modern tennis sponsorship
In May 2025, Alexandre Muller achieved the biggest win of his...
Rome turns record profits into school courts and club loans
The 2025 edition of the Rome Masters broke records: 393,051...