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Why Stella Artois invests in tennis, where no one drinks beer

Pavel Petko on  9 May 2025 
Stella Artois has joined the ATP Tour as a gold partner. At first...

WTA Ventures appoints Wasserman to drive global partnerships

Racket One on  29 April 2025 
WTA Ventures, the commercial arm of the Women’s Tennis...

Crypto firms deepen tennis ties: ATP Tour signs deal with Bitpanda

Racket One on  16 April 2025 
The ATP Tour has announced a multi-year agreement with Austrian...

USA vs. China: is the tennis market facing a racket shortage?

Pavel Petko on  11 April 2025 
Although US President Donald Trump has announced a 90-day...

Head claims market leadership in European tennis racket sales

Racket One on  27 March 2025 
Head, the sports equipment manufacturer headquartered in Austria,...

WTA reviews 2024 global audience: viewership exceeds 1.1 billion

Racket One on  24 March 2025 
The WTA, citing data from the analytics company YouGov, has...

Holger Rune’s coaching carousel: where is this race headed?

Alena Soika on  23 March 2025 
After a controversial VAR decision in Miami that led to Rune’s...

Djokovic-led players sue ATP, WTA, and ITF – what’s happening?

Racket One on  21 March 2025 
The Professional Tennis Players Association (PTPA), which has...

Miami Open becomes first tennis tournament to feature padel

Racket One on  20 March 2025 
Padel, a sport rapidly growing in popularity worldwide, has...

Griekspoor’s breakout at Indian Wells: from setbacks to success

Racket One on  17 March 2025 
Dutch tennis player Tallon Griekspoor has been one of the...

LTA awards grant to expand Tennis for all program in London

Racket One on  13 March 2025 
More women in South Islington will have the opportunity to play...

ATP attracts young viewers by partnering with Overtime — why it has potential

Marina Oglobla on  11 March 2025 
At the end of February, ATP announced a partnership with Overtime,...
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