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Racket One

Racket One editorial team, reporting on the global tennis industry. About us
Industry Trends

WTA reviews 2024 global audience: viewership exceeds 1.1 billion

Racket One on 24 March 2025
The WTA, citing data from the analytics company YouGov, has reported a record increase in its...
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News

Djokovic-led players sue ATP, WTA, and ITF – what’s happening?

Racket One on 21 March 2025
The Professional Tennis Players Association (PTPA), which has increasingly been making waves in...
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Industry Trends

Miami Open becomes first tennis tournament to feature padel

Racket One on 20 March 2025
Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part...
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Game Insights

Griekspoor’s breakout at Indian Wells: from setbacks to success

Racket One on 17 March 2025
Dutch tennis player Tallon Griekspoor has been one of the surprises of the Indian Wells 2025...
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Courts & Clubs

LTA awards grant to expand Tennis for all program in London

Racket One on 13 March 2025
More women in South Islington will have the opportunity to play tennis. The British LTA...
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Full stands at Hard Rock Stadium show why sponsors are drawn to the Miami OpenIndustry Trends

Miami Open 2025 attracts a record-breaking number of sponsors

Racket One on 4 March 2025
One of the most prestigious tournaments outside the Grand Slam series has announced an increase...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights tracks sponsorship activity and brand partnerships across professional tennis.

    Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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