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RacketOne Insights

Racket One editorial team, reporting on the global tennis industry. About us
Full stands at Hard Rock Stadium show why sponsors are drawn to the Miami OpenIndustry Trends

Miami Open 2025 attracts a record-breaking number of sponsors

RacketOne Insights on 4 March 2025
One of the most prestigious tournaments outside the Grand Slam series has announced an increase...
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Industry Trends

Roland-Garros focuses on discovering talent in South America

RacketOne Insights on 28 February 2025
The Roland-Garros tournament committee has confirmed that another stage of the Renault junior...
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Jenson Brooksby sitting on the court, leaning against a green wall, holding his racket with a Dunlop bag beside him.Game Insights

Jenson Brooksby’s tennis style: what makes his game unique

RacketOne Insights on 13 February 2025
Tennis analyst and blogger Gill Gross recently discussed American player Jenson Brooksby’s game....
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Jannik Sinner working out in the gym, wearing a teal sweatshirt and black shortsGame Insights

Jannik Sinner reveals details of his preparation for major tournaments

RacketOne Insights on 11 February 2025
Italian tennis player Jannik Sinner has shared an inside look at his basic training routine...
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Ex-tennis player attends a tournament at his academy in SpainCourts & Clubs

Rafael Nadal Academy’s capitalization reaches $217 million

RacketOne Insights on 10 February 2025
A new deal with a strategic investor has provided insight into the valuation of Rafael Nadal’s...
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Courts & Clubs

Women’s tennis participation in Europe is below the global average

RacketOne Insights on 21 January 2025
The number of women playing tennis in European countries seems to be lower than in some other...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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