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Racket One

Racket One editorial team, reporting on the global tennis industry. About us
Ex-tennis player attends a tournament at his academy in SpainCourts & Clubs
Racket One on 10 February 2025

Rafael Nadal Academy’s capitalization reaches $217 million

A new deal with a strategic investor has provided insight into the valuation of Rafael Nadal’s main business after his playing career. Nadal has sold 44.9% of his academy’s shares to the Spanish investment firm GPF Capital for €94.1 million, but this does not mean he has stepped back from...
Courts & Clubs
Racket One on 21 January 2025

Women’s tennis participation in Europe is below the global average

The number of women playing tennis in European countries seems to be lower than in some other regions of the world, which is a cause for concern. According to a report by the International Tennis Federation, women's participation in tennis remains a global challenge. In particular, the...
Game Insights
Racket One on 18 December 2024

Clara Tauson: Despite injuries, she opens the path to a big comeback

At Racket One, we believe that breakthroughs in professional tennis deserve recognition beyond the intense battles of the top 10. Clara Tauson, our Women’s Discovery of the Year, is a perfect example. The 21-year-old Danish talent reminded us of her potential in 2024, overcoming two tough...
Game Insights
Racket One on 13 December 2024

Jack Draper: A breakthrough season that proved his potential

Our men’s discovery of the year: Racket One reflects on the tennis highlights of 2024. This year, Jack Draper finally proved — above all to himself — that the discussions about his remarkable abilities were justified. We delve into Draper's key achievements and explore what makes his season...
Game Insights
Racket One on 1 November 2024

Junior Masters in Monte Carlo: UK leads with two titles, followed by Romania

The Monte-Carlo Country Club was full of excitement from October 23 to 26 as it hosted the 2024 Tennis Europe Junior Masters. This round-robin tournament brought together the best boys and girls from across Europe in the 14 and 16 & Under age groups, all competing for one of the biggest...
News
Racket One on 1 October 2024

European Junior Championships: Romania claimed three trophies

Excerpt
Tennis Lifestyle
Racket One on 27 September 2024

Founder of a tennis partner app discusses the main challenge

The app, called Hitch Player Finder, helps tennis and pickleball players find courts nearby and match them with opponents to play with.
Industry Trends
Racket One on 19 August 2024

Carlos Alcaraz will be the hero of the new issue of Marvel comics

A comic book will be released in time for the US Open to inspire kids to start playing tennis.
Courts & Clubs
Racket One on 15 August 2024

The number of tennis clubs in Germany has dropped by 14% in the last twenty years

Thousands of tennis clubs have shut down during this time, and new ones are opening less frequently. According to the portal Statista, which cites the German Tennis Association, there were 10,148 tennis clubs in Germany in 2003, but by 2023, this number had fallen to just 8,731. Even more...
Tennis Lifestyle
Racket One on 28 July 2024

Courts next to the sea and eco-reserve in the Greek village of Sani

We continue exploring the most beautiful tennis spots in Europe. This time, our focus is on the courts of the Rafa Nadal Tennis Center at Sani Resort, Greece.
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About Us

Racket One

Tennis sponsorship insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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