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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

Tennis doubles match on a grass court, highlighting the sport's global popularity

How popular is tennis in Europe and worldwide? Insights from the ITF report

8 December 2024 
Exploring the popularity of grassroots tennis in European countries and worldwide based on the Global Tennis Report 2024 from the International...

Rising stars of junior tennis: who made waves in Europe this season

5 December 2024 
Racket One reflects on the year that juniors had and discusses why early success doesn't always guarantee a bright future. The junior tennis...

ATP and WTA Finals: why the women’s event stood out this year

20 November 2024 
Jannik Sinner and Arina Sabalenka demonstrated incredible synchronicity throughout 2024, claiming titles at the Australian Open, Cincinnati...

A tournament held in Turkey has determined Europe’s top tennis clubs

19 November 2024 
The European Masters Club Championships, featuring tennis club teams from across Europe, was held over two weeks from 28 October to 9 November in...

Jannik Sinner’s domination: player’s success isn’t just about talent

6 November 2024 
Jannik Sinner is widely regarded as one of the best players in tennis today. His lead in the championship race over second-placed Alexander Zverev...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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