Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
Miami Open becomes first tennis tournament to feature padel
Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part of fan zones rather than as a standalone...
Griekspoor’s breakout at Indian Wells: from setbacks to success
Dutch tennis player Tallon Griekspoor has been one of the surprises of the Indian Wells 2025 tournament, showing stability and confidence against...
LTA awards grant to expand Tennis for all program in London
More women in South Islington will have the opportunity to play tennis. The British LTA Tennis Foundation has provided significant support by...
ATP attracts young viewers by partnering with Overtime — why it has potential
At the end of February, ATP announced a partnership with Overtime, a company that creates content for young audiences. The goal of this...