Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
The limits of serve bots: can one tennis skill make a champion?
A serve in tennis is more than just the first shot of a rally. For some players, it becomes a true weapon, allowing them to control a match right...
Roland-Garros focuses on discovering talent in South America
The Roland-Garros tournament committee has confirmed that another stage of the Renault junior series will take place in São Paulo. According to...
What makes Acapulco one of the most vibrant tennis tournaments
On February 24, the Abierto Mexicano Telcel 2025 kicks off — a tournament that, over three decades, has evolved from clay courts in Mexico City to...
Who is Jiri Lehecka, the rising star who stunned Carlos Alcaraz?
Although the Czech player did not make it to the Qatar Open final, losing to Jack Draper in a hard-fought match, he still managed to make waves in...