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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

French National Tennis Center in Paris

How the ITF Recognition Program benefits training centers

20 February 2025 
National training centers (NTCs), established by national federations, serve as a tuning fork that sets the right tone for tennis development in...
Jenson Brooksby sitting on the court, leaning against a green wall, holding his racket with a Dunlop bag beside him.

Jenson Brooksby’s tennis style: what makes his game unique

13 February 2025 
Tennis analyst and blogger Gill Gross recently discussed American player Jenson Brooksby’s game. He noted that the tennis player's style is hard...
Jannik Sinner working out in the gym, wearing a teal sweatshirt and black shorts

Jannik Sinner reveals details of his preparation for major tournaments

11 February 2025 
Italian tennis player Jannik Sinner has shared an inside look at his basic training routine ahead of major competitions, emphasizing that he...
Ex-tennis player attends a tournament at his academy in Spain

Rafael Nadal Academy’s capitalization reaches $217 million

10 February 2025 
A new deal with a strategic investor has provided insight into the valuation of Rafael Nadal’s main business after his playing career. Nadal...

Who has won the most Australian Open titles in the last 10 years?

2 February 2025 
While many lists rank the greatest Australian Open champions in history, Racket One takes a fresh approach — focusing on the most successful...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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