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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

How many tennis clubs are in the world? The US still on top — see the list by country

25 January 2025 
The International Tennis Federation has revealed the number of tennis clubs worldwide today. Its report compiles data from 199 tennis nations....

Women’s tennis participation in Europe is below the global average

21 January 2025 
The number of women playing tennis in European countries seems to be lower than in some other regions of the world, which is a cause for...

Tennis courts in Bucharest. Ancient streets and a passion for the game

8 January 2025 
Bucharest, a city of contrasts where history meets modern energy, offers plenty for tennis enthusiasts. With courts for every taste and budget,...

Clara Tauson: Despite injuries, she opens the path to a big comeback

18 December 2024 
At Racket One, we believe that breakthroughs in professional tennis deserve recognition beyond the intense battles of the top 10. Clara Tauson,...

Jack Draper: A breakthrough season that proved his potential

13 December 2024 
Our men’s discovery of the year: Racket One reflects on the tennis highlights of 2024. This year, Jack Draper finally proved — above all to...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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