Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?

A closer look at the deal between the automotive brand and the global women’s tennis tour....

The Tennis Ventures concept: what a unified ATP–WTA platform could mean

Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the ATP and...

Tennis leads in female TV viewership across all major British sports

Sky Sports has identified tennis as the main driver of its growing female audience, The Guardian...

WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast exclusively...

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner...

Sinner lost the final, but won the spotlight. How fans searched the US Open

We looked at data from September 1–7 in Google Trends to see how global audiences searched for...

Trump at the US Open: a historic visit, or an awkward twist?

When Donald Trump takes his seat at Arthur Ashe Stadium on Sunday, it won’t just be another VIP...

Top 5 tennis players on TikTok. Why Jannik Sinner is left behind

TikTok has become an arena for attention, and tennis cannot afford to stand aside – even if many...

China’s tennis plan changes the game. Why the global sports world should care

Instead of another policy memo, Beijing has unveiled a blueprint that blends politics, sport and...

What a modest tournament in Croatia did to keep fans engaged from the stands

Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans...