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Industry Trends

Trump at the US Open: a historic visit, or an awkward twist?

Racket One on 6 September 2025
When Donald Trump takes his seat at Arthur Ashe Stadium on Sunday, it won’t just be another VIP...
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Top 5 tennis players on TikTok. Why Jannik Sinner is left behindIndustry Trends

Top 5 tennis players on TikTok. Why Jannik Sinner is left behind

Marina Oglobla on 30 August 2025
TikTok has become an arena for attention, and tennis cannot afford to stand aside – even if many...
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Map of China with tennis ball markers symbolizing the new tennis development plan and grassroots programIndustry Trends

China’s tennis plan changes the game. Why the global sports world should care

Racket One on 21 August 2025
Instead of another policy memo, Beijing has unveiled a blueprint that blends politics, sport and...
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Croatia, Umag. Tennis stadiumIndustry Trends

What a modest tournament in Croatia did to keep fans engaged from the stands

Marina Oglobla on 25 July 2025
Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans...
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Industry Trends

Viewership records set by Roland-Garros in France and Spain

Racket One on 12 June 2025
The epic clash between Carlos Alcaraz and Jannik Sinner captivated fans and drew a staggering...
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Industry Trends

Women are once again left out of prime time at Roland Garros

Racket One on 2 June 2025
Since June 2023, not a single women’s singles match has featured in the evening slot on Court...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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