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Industry Trends

Rome turns record profits into school courts and club loans

Racket One on 20 May 2025
The 2025 edition of the Rome Masters broke records: 393,051 tickets sold, €35.3 million in total...
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Industry Trends

USA vs. China: is the tennis market facing a racket shortage?

Pavel Petko on 11 April 2025
Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still...
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Industry Trends

Head claims market leadership in European tennis racket sales

Racket One on 27 March 2025
Head, the sports equipment manufacturer headquartered in Austria, has declared itself the...
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Industry Trends

WTA reviews 2024 global audience: viewership exceeds 1.1 billion

Racket One on 24 March 2025
The WTA, citing data from the analytics company YouGov, has reported a record increase in its...
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Industry Trends

Miami Open becomes first tennis tournament to feature padel

Racket One on 20 March 2025
Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part...
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Industry Trends

ATP attracts young viewers by partnering with Overtime — why it has potential

Marina Oglobla on 11 March 2025
At the end of February, ATP announced a partnership with Overtime, a company that creates...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights tracks sponsorship activity and brand partnerships across professional tennis.

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