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Industry Trends

What makes Acapulco one of the most vibrant tennis tournaments

Marina Oglobla on 24 February 2025
On February 24, the Abierto Mexicano Telcel 2025 kicks off — a tournament that, over three...
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Tennis doubles match on a grass court, highlighting the sport's global popularityIndustry Trends

How popular is tennis in Europe and worldwide? Insights from the ITF report

Pavel Petko on 8 December 2024
Exploring the popularity of grassroots tennis in European countries and worldwide based on the...
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Industry Trends

Carlos Alcaraz will be the hero of the new issue of Marvel comics

Racket One on 19 August 2024
A comic book will be released in time for the US Open to inspire kids to start playing tennis.
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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