Tennis brand activations featuring sponsorship campaigns, marketing initiatives and creative brand partnerships across ATP, WTA and major tennis tournaments.
Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7 December 2025 at the Copper Box Arena.
The format remains unmistakably UTS — short eight-minute quarters, tactical cards, a fast rhythm of play, and a more open, expressive atmosphere. Among the...
A story of how a family-run car business from Athlone entered tennis through real involvement in a club rather than standard marketing.
When people think of sports sponsorship, they usually picture global partnerships – car manufacturers on Formula 1 cars, logos on stadiums or brands at...
The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis for the first time as an official partner.
For Bupa, a company with British roots, this is a symbolic step. For decades it was known for insurance (Australia is in fact its largest insurance market)...
In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first tour-level title at the Guadalajara Open, a WTA 500 event.
For the young player, this victory was more than just a trophy: it marked the transition from promising junior to credible tour contender,...
While sportswear often emphasizes performance and ambition, Gucci offers a different perspective: sport not as competition, but as part of a daily ritual.
The brand doesn’t ignore functionality — it reframes it through the lens of style, aesthetics, and cultural context. Let’s revisit some...
The French tennis equipment brand recently released its most successful digital campaign to date — a padel challenge featuring ambassadors Iga Świątek and Daniil Medvedev, with support from professional padel players guiding them through a series of lighthearted on-court challenges.
The main...
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun protection and sensitive skin care, has launched a new campaign that may be of interest to marketers targeting active, health-conscious audiences.
The campaign, called Club La Roche-Posay and...
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed Alexander Zverev in Hamburg. But his story this season goes beyond tennis.
Earlier this year, Muller said that “more players are going to sign with OnlyFans” — the same platform that became his sponsor...
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising move: a beer brand partnering with one of the most sober sports.
