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Game Insights

ATP and WTA Finals: why the women’s event stood out this year

Alena Soika on 20 November 2024
Jannik Sinner and Arina Sabalenka demonstrated incredible synchronicity throughout 2024,...
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Courts & Clubs

A tournament held in Turkey has determined Europe’s top tennis clubs

Pavel Petko on 19 November 2024
The European Masters Club Championships, featuring tennis club teams from across Europe, was...
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Game Insights

Jannik Sinner’s domination: player’s success isn’t just about talent

Alena Soika on 6 November 2024
Jannik Sinner is widely regarded as one of the best players in tennis today. His lead in the...
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Game Insights

Junior Masters in Monte Carlo: UK leads with two titles, followed by Romania

Racket One on 1 November 2024
The Monte-Carlo Country Club was full of excitement from October 23 to 26 as it hosted the 2024...
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Game Insights

Dominic Thiem and his legacy: the tennis player retires from career

Alena Soika on 28 October 2024
At his home tournament in Vienna, Dominic Thiem announced his retirement from professional...
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Courts & Clubs

Is it worth building tennis courts during a war? A dilemma in Ukraine

Yana Borisova on 6 October 2024
A full-scale war has been raging in Ukraine for three years, with Russian forces mercilessly...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights tracks sponsorship activity and brand partnerships across professional tennis.

    Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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