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Game Insights

Clara Tauson: Despite injuries, she opens the path to a big comeback

RacketOne Insights on 18 December 2024
At Racket One, we believe that breakthroughs in professional tennis deserve recognition beyond...
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Game Insights

Jack Draper: A breakthrough season that proved his potential

RacketOne Insights on 13 December 2024
Our men’s discovery of the year: Racket One reflects on the tennis highlights of 2024. This...
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Tennis doubles match on a grass court, highlighting the sport's global popularityIndustry Trends

How popular is tennis in Europe and worldwide? Insights from the ITF report

Pavel Petko on 8 December 2024
Exploring the popularity of grassroots tennis in European countries and worldwide based on the...
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Game Insights

Rising stars of junior tennis: who made waves in Europe this season

Alena Soika on 5 December 2024
Racket One reflects on the year that juniors had and discusses why early success doesn't always...
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Game Insights

ATP and WTA Finals: why the women’s event stood out this year

Alena Soika on 20 November 2024
Jannik Sinner and Arina Sabalenka demonstrated incredible synchronicity throughout 2024,...
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Courts & Clubs

A tournament held in Turkey has determined Europe’s top tennis clubs

Pavel Petko on 19 November 2024
The European Masters Club Championships, featuring tennis club teams from across Europe, was...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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