The player who surprised everyone at Roland-Garros has now won her first WTA title at the Hamburg Ladies Open.
Loïs Boisson, a 22-year-old from France, became a sensation after reaching the semifinals at the French Open. But her journey after that success was not easy. Despite the media...
The French tennis equipment brand recently released its most successful digital campaign to date — a padel challenge featuring ambassadors Iga Świątek and Daniil Medvedev, with support from professional padel players guiding them through a series of lighthearted on-court challenges.
The main...
The epic clash between Carlos Alcaraz and Jannik Sinner captivated fans and drew a staggering 5.5 million viewers in France alone — the highest audience for a men’s match at Roland-Garros in 14 years.
The five-hour, 29-minute final held audiences in suspense and immediately entered the ranks...
The Alcaraz–Sinner final was expected to be a battle — and it exceeded expectations, quickly entering the conversation among the greatest matches in modern tennis. Drawing comparisons to the 2012 Australian Open final (Djokovic–Nadal) and the 2019 Wimbledon clash between Federer and Djokovic, it...
Four major players in Dutch tennis — the national federation (KNLTB), broadcaster Ziggo Sport, and the organisers of the ABN Amro and Libema Opens — have come together to find a single sponsor for the sport as a whole.
Their joint initiative, called 365 Days of Tennis, aims to secure a...
Since June 2023, not a single women’s singles match has featured in the evening slot on Court Philippe Chatrier — the French Open’s most prestigious stage, broadcast exclusively by Amazon Prime. In 2025, the pattern continued: all eight night sessions in the opening week were given to men....
Italy is witnessing a broader wave of talent moving up the ATP rankings. Jannik Sinner, now world No. 1 and a three-time Grand Slam champion, leads the way — but a new generation is quietly following.
One of the more notable breakthroughs this season comes from Flavio Cobolli. The 22-year-old...
The 2025 edition of the Rome Masters broke records: 393,051 tickets sold, €35.3 million in total revenue. But the most telling number isn’t on the scoreboard or in the stands — it’s in how that money will be used.
According to the Italian Tennis and Padel Federation, the operating surplus is...
WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as its global sales agency of record. The move is part of a broader strategy to accelerate the WTA’s commercial growth and expand its global sponsorship portfolio.
The partnership comes on the heels of...
The ATP Tour has announced a multi-year agreement with Austrian fintech unicorn Bitpanda, positioning itself as Europe’s leading platform for crypto investments.
Bitpanda offers services in crypto brokerage, as well as trading in commodities and securities. In 2021, the company reached a...
